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Research and reporting on the rise of finfluencers and the risks facing retail investors.
Featured research & reporting
Social Media and Retail Investing: The Rise of Finfluencers
Research report examining how social media influencers are shaping retail investment decisions and the risks facing young investors.
Americans' Financial Advice Rooted in People
Survey data showing how Americans increasingly turn to social networks and influencers for financial guidance.
How Much Financial Influencers' Money Advice Is Worth
Analysis of the value and accuracy of financial advice shared by social media influencers.
Social Media Survey: Investors and Financial Advice
Survey findings on how investors use social media for financial information and decision-making.
The Rise Of Finfluencers: How Social Media Is Reshaping Investment Decisions In 2025
Deep dive into how finfluencers are transforming the investment landscape and what it means for the future of financial advice.
Are 'finfluencers' the future of financial advice worldwide?
Global perspective on the finfluencer phenomenon and its implications for financial literacy and regulation.
The Finfluencer Appeal: Investing in the Age of Social Media
Comprehensive research report examining why investors are drawn to finfluencers and the risks of unverified advice.
Gen Z gets money advice from TikTok. What to know about finfluencers
Investigation into Gen Z's reliance on TikTok for financial guidance and the potential pitfalls.
The impact of 'finfluencers' on Millennial and Gen Z investment preferences
Legal perspective on how finfluencers are shaping young investors' preferences and regulatory considerations.
The rise of finfluencers
Major brokerage firm's analysis of the finfluencer trend and what it means for retail investors.
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